Presidium, a Senior Secondary School established 10 in-house academies. Each academy specializes in a certain discipline like dance, theatre, music etc. While creating the identity for these academies, we first gave them relevant names, then we created logos, which lend themselves to pictorial representations. The wide-ranging visuals, each individually captioned, highlighted the diversity of each discipline. And when put together on a poster or the signature magazine, they stir the curiosity of the reader, and provided the students with a ready knowledge bank for their preferred academy.