2019 is a special year for DLF Shopping malls as it completes its first decade of transforming retail in India. Whether it’s about shopping from an exotic range of iconic brands to being in an environment that has been envisaged to be unique and experiential, DLF has been setting new standards in mall experience for all its patrons better than the best in the industry.
DLF Place Saket in 2008 to DLF Promenade, Horizon Plaza, DLF CyberHub & DLF Mall of India, DLF Shopping Malls have continuously raised the bar by offering superior services across fashion, food and entertainment for its patrons.
From 0.4 million sq. ft. to 4 million sq. ft. of retail space and from 40 stores to 740 Stores; DLF Shopping Malls have pioneered a forward-thinking approach and changed the entire momentum from being evolutionary to revolutionary. With record-breaking visitor footfall, robust sales and having steadfast appeal as a one-stop destination highlights the industry standards that the mall has set over the years. They have evolved with time and integrated digital technology into their operational backbone. This is why they have come to be known not only for their illustrious shopping and dining destinations and inviting ambiance but also for bringing about tremendous value for the nation, creating umpteen jobs and becoming a catalyst for growth for the retail, F&B and leisure sectors.
Commenting on completing a decade, said, Mr. Sriram Khattar MD, Rental Business, DLF Group “We are delighted that DLF Shopping Malls has completed 10 glorious years of retail excellence. DLF has always been a torch bearer for creating top notch shopping destinations. We have created iconic malls and continuously improve and add to the consumer experience in a very safe and compliant environment. We are also the first and only real estate company globally to win 11 Sword of Honour awards, the highest honour in health and safety management awarded by the British Safety Council in a single year.
Commenting on this landmark, Ms. Pushpa Bector, EVP and Head of DLF Shopping Malls Mr. said, “It’s been an incredible decade and we at DLF Shopping Malls continue to make a positive impact in the retail landscape. We will continue to build upon this milestone and enhance our already strong retail lineup through the coming years ahead. With 740 brands, 36 anchor stores, DLF Shopping Malls, we continue to differentiate the center in a compelling way and the merchandise featured in our diverse retail portfolio speaks to the uniqueness of what bring to our esteemed customers. Over the past decade, the DLF Shopping Malls have truly transformed to offer a sought after mix of contemporary fashion, top notch F&B outlets and designs.
From introducing innovative concepts, hosting celebrities, to launching brand new or exclusive outlets; DLF Shopping Malls have made every visit to the mall a joyous occasion for all. They are a wonderful communication platform for reaching out to different target markets with culturally, socially relevant propositions.
This 10-year milestone will be celebrated with crème de la crème of Delhi NCR at a red carpet event on the 9th of February at DLF Promenade. The event will see Mr. Sriram Khattar MD, Rental Business, DLF Group & Ms. Pushpa Bector Executive Vice President & Head, DLF Shopping Malls as the hosts for the evening. The theme of this showcase will be the 10 glorious years of DLF Shopping Malls.
About DLF Shopping Malls:
DLF has always been a front runner of the retail revolution in the country. The company's multi-faceted retail addresses comprise of shopping centres, premium malls which have been delighting visitors with versatility, variety and premium quality. DLF's unmatched presence in the real estate business has reiterated its position as the market leader in the Indian retail real estate industry boasting of high retail trading density and occupancy rates. DLF manages a unique retail portfolio by the seamless integration of design, construction, leasing, operations, asset management and strategic marketing. DLF's project teams collaborate with world-class architectural firms to create unique spaces.
DLF Shopping Malls, comprises of 5 amazing properties across Delhi-NCR and Chandigarh namely DLF Mall of India - India’s first & largest destination mall that has delectable dining options, energizing entertainment arenas and home to 330 brands and countless entertainment activities. DLF Promenade – the epicentre of fashion, catering to thousands of discerning shoppers with a unique mix of leading international and Indian fashion, entertainment and dining. DLF Place – redefining boundaries of experiential retail shopping with a variety of fashion brands, entertainment and several dining options to choose from, this property has something for everyone to enjoy. DLF CyberHub - the ultimate F&B Social Hangout has 84 outlets and a jam-packed calendar of events around Food, Music & Entertainment throughout the year and DLF City Centre, Chandigarh – the culturally vibrant mall with an array of shopping and entertainment options catering to everyone’s needs.
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DLF EMPORIO’s third edition of L’Homme Luxury 2019- men’s fashion show, was a perfect amalgamation of style and substance
DLF Emporio, India’s first and finest luxury destination successfully concluded the 3rd edition of their much awaited & exclusive men’s fashion show in the capital today. The lavish extravaganza presented a confluence of International and Indian luxury menswear brands’ Spring/Summer trends to an eclectic audience including the cities young and powerful CEO’s, CXO’s, entrepreneurs and fashion influencers. The capital’s glitterati was in full attendance and witnessed the hottest luxury brands showcasing the best of men’s fashion from both Indian and international runways.
The night ended on a high, as the city’s leading corporate honchos walked the ramp alongside a bevy of male models, showcasing the most inventive fashion trends. The exclusive fashion show witnessed participation from various international brands including the likes of Giorgio Armani, La Martina, Corneliani, Hugo Boss, Hackett, Canali. The Indian stalwarts like Rohit Bal, Shantanu and Nikhil, Anita Dongre, Rohit Gandhi & Rahul Khanna, Suneet Varma, Rajesh Pratap Singh, Gaurav Gupta, Shivan & Narresh, Raghavendra Rathore, Tarun Tahiliani, Varun Bahl and Ashish Soni represented the Indian menswear fashion in full force.
For a decade now, DLF Emporio has been dominating the luxury retail scene in India with the finest showcase of the most eminent and prolific International and Indian men’s wear fashion brands. L’Homme is an ode to men’s fashion and celebrates the unique sensibilities of male centric styling, from across the globe.
Mr. Sriram Khattar, Managing Director, Rental Business, DLF commented,” Our research shows that even though men may frequent retail stores less than women, it is the men who are the bigger spenders, therefore, contrary to popular belief, our big-ticket shoppers continue to be the male brigade. L’Homme Luxury is the ideal showcase for the most exclusive and superlative luxury men’s wear across India.”
Commenting on the third successful year of L’Homme, Ms.Dinaz Madhukar, Executive Vice President, DLF Luxury Retail and Hospitality said, "DLF Emporio offers one of the finest experiences in luxury retail and this exclusive Men’s Fashion Show: L’Homme Luxury celebrates just that. Men are the biggest purveyors of fashion and L’Homme pays homage to the menswear designers and brands who help shape the future course of male fashion. We at DLF Emporio are privileged to house and work with some of the best menswear brands and designers across the globe. This is a showcase of the best, for the best.”
Speaking on the occasion, Mr. Prashant Gaurav Gupta, Centre Head – DLF Emporio & The Chanakya said, “Men’s fashion has always been at the vortex of global trends and L’Homme is our endeavor to showcase men’s fashion in India in all its might and substance. We are proud to be working with brand partners who share our vision for ensuring that men’s fashion takes center stage in the ever-evolving fashion landscape”.
DLF Emporio is committed to bringing the finest of luxury to its patrons and shall continue to showcase the most superlative creations from its partners by creating the most unique annual showcases like: The DLF Emporio Design Awards, DLF Emporio Couture Weddings and The Luxury Shopping Festival. With L’Homme Luxury 2019, Emporio has taken yet another step ahead to build an exclusive fashion opportunity for men to indulge in and re-discover their unique style identities.
About DLF Emporio
DLF Emporio houses Fifty International labels and Fifty Four Indian designers; DLF Emporio is truly the finest luxury destination in India and a trendsetter of its kind. From jewellery and watches, the largest collection of International menswear, women’s designer Fashion, both ethnic and International, bags and accessories to home and lifestyle products, DLF Emporio is truly a shopper’s paradise- Where India's finest mingle with the world's finest. DLF Emporio has been conceptualized and designed with the sole purpose of simply offering sheer luxury shopping experience for its esteemed customers. DLF Emporio follows an ultra-chic design concept with a décor in shades of gold and copper that lends it a grand look.
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Delhi-NCR,19th April 2019 India’s largest shopping destination DLF Mall of India Noida, is a name to reckon with, in the ever-growing fashion retail space in Delhi NCR. The mall is all set to mark a milestone of three years, setting new customer service standards and offering a wholistic shopping experience to its patrons.
DLF Mall of India - India ka Mall is hosting a month-long extravaganza to celebrate the happy three years via curated activations in collaborations with its premium in-house brands. Mall visitors are in for a treat with fabulous events, offers, experiences and activities across Food, Fashion, Family & Entertainment. The celebrations are spun around fashion and lifestyle events along with scintillating entertainment performances to woo the patrons. One can enjoy a stream of fun and entertaining activities - standup comedy shows, beauty master classes and more starting April third week
Event Schedule
Commenting on the celebratory occasion, Ms Pushpa Bector, EVP and Head of DLF Shopping Malls said, “DLF Mall of India has been able to make a mark in the retail industry and establish itself as ‘India ka Mall’. The record annual visitor footfall, robust sales and steadfast appeal as a fashion destination highlights the industry standards that the mall has set. The remarkable contribution of DLF Mall of India owes to the trust and confidence of shoppers, our retail partners and our teams who have worked together tirelessly to ensure that DLF Mall of India is and remains worthy of the city’s pride”.
About DLF Mall of India:
DLF “With the expertise of more than six decades in the industry, brings DLF Mall of India the largest Mall of the country, a marquee project set to create a benchmark in the retail business of India. It is an 1800 crore project, spread across the retail space of 2 million (sq.ft. GLA) which is going to double the total DLF’s retail portfolio Business and brings the unique concept of ‘Zoning’ for the first time in India for the ease of Customer’s shopping experience. It has six customized levels of retail experience like international and Indian premium fashion, dedicated kids zone, entertainment, international cafes, food court and restaurants with a race track atrium ensuring equal and excellent visibility to all stores. It is going to be the home for 330 brands which include more than 100 Fashion brands opening 27 Unisex Fashion, over 50 Women’s Fashion, 21 Men’s Fashion & 14 Kids Fashion Brand Outlets. Around 75 Food & Beverages Options Including 51 Cafes and Casual Dining Restaurants and 22 F&B Kiosks. Strategically located in Sector-18, Noida, DLF Mall of India has excellent connectivity with the key affluent catchment areas – East, South and Lutyens Delhi as well as Noida and Greater Noida. With its sheer size, innovative zoning strategy and impressive location, DLF Mall of India is all set to redefine the way retail is perceived in India.
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Glitz, glamour and grandeur; DLF Emporio kick-starts their 10th year anniversary with a dazzling night of celebration
In celebration of this landmark moment for Asia’s iconic property, DLF Emporio hosted a lavish party in the capital city, kick-starting the celebrations of a decade in luxury, retail and hospitality. A glamorous evening that reminisced the brand’s first step forward in the luxury fashion industry, DLF Emporio rejoiced the occasion with their loyal patrons and well-wishers of the brand.
Under the swirling lights of Swarovski crystals, the opulence of the evening was set off by sprays of fragrant floral decor and crystalized structures that made for elegant installations across the atrium of the mall. The menu, especially curated by their in-house dining entity - SET’Z, made way for an elaborate feast and flavors from across the world with the guests. From Oriental delicacies to flavorful platters full of European, Japanese, Arabian and Indian dishes – the meal was laid out in a tableau reminiscent of royal hospitality. In contrast to the ambience, the up-tempo playlist had guests twinkling toes to the rhythms and tunes as they mingled through the night. Dapper bartenders, expertly worked the bar, as they served the guests …… Johnnie Walker.
Accentuating the glamour and grandeur of the sparkling evening were the city’s crème de la crème names ……….. to name a few.
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Indulge in the best of bridal outfits, jewelry and gifting as DLF EMPORIO commences the sixth edition of their grand Couture Wedding affair!
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New Delhi, August 2nd, 2018: As the wedding season approaches, DLF Emporio, India’s first and finest luxury destination introduces the sixth edition of Couture Weddings, from 3rd - 6th August 2018 in the capital city. This platform is the only personalized wedding show in the country that brings India’s leading celebrity stylists to assist and advise patrons on the perfect wedding look. This year, leading Bollywood celebrity stylists - Aki Narula, Ami Patel and Mohit Rai will assist the prospective grooms and bride-to-be’s to find not only their ideal wedding outfits but also their honeymoon essentials and that perfect wedding gift!
Commemorating the sixth year of the annual wedding event, an exclusively curated fashion showcase by one of India’s leading couture designers, Neeta Lulla inaugurated the grand evening on 2nd August 2018 as a prelude to the four-day long wedding extravaganza.
Neeta Lulla’s collection, titled La Belle Époque, draws essence from the Edwardian Era. Dramatic silhouettes with embellished drapes articulate the flawless craftsmanship and quintessential beauty of British novelty. Luxurious fabrics of lace, tulle, chiffon, taffeta enriched with immemorial signature handcraft techniques such as pearl embroidery and jacquard, appliqué, hand-sequined bead work, passementerie and seutache, the collection evokes a sensuous stroke of romanticism from Japanese Osmanthus floral motifs to diaphanous embellished fabrics like organza and crepe. The couture garment is characterized by ruffled necklines, frills, tucks and pleats paired with flowing sleeves in sheer fabrics. From cascading voluminous gowns to anarkalis with Grecian draping to shimmering handcrafted sarees, there is an outfit for every type of connoisseur seeking novelty and finesse proving why Neeta Lulla is the every woman’s couturier.
Guests such as …… to name a few graced the front row.
Speaking on the occasion, Dinaz Madhukar, Executive Vice-President, DLF Luxury Retail & Hospitality says, “After an overwhelming response to last year’s opening show, our Couture Weddings is preceded by a glittering showcase hosted for the very first time by one of India’s most celebrated couture designers - Neeta Lulla. It marks the beginning of a glorious year for us as we rejoice a decade of luxury and fashion at Emporio. The evening sets the tone of our magnificent bridal platform which has become one of the most awaited events on India’s luxury wedding calendar. We are looking forward to four days of the very best in wedding apparel and accessories, bespoke appointments with renowned celebrity stylists and enhanced bridal shopping as an experience to be treasured by each of our valuable customers.”
About DLF Emporio
DLF Emporio is India’s first and finest luxury destination. It is here, under one elegant roof, where a wealth of designers, premium brands, exquisite lifestyle products and services are showcased in all their glory. DLF Emporio has been conceptualized and designed with the sole purpose of simply offering a luxurious experience. Currently there are over 45 international brands and 60 Indian designers present in this generous space. The tasteful & sublime ambience in just the right balance is irresistible to the sophisticated, wealthy buyer. The brand boutique at the DLF Emporio includes, Giorgio Armani, Salvatore Ferragamo, Louis Vuitton, Cartier, Fendi, Tods, Burberry, Hugo Boss, Tarun Tahiliani, Suneet Varma, Ashima Leena to name a few.
DLF Emporio Information
4, Nelson Mandela Road, Vasant Kunj, New Delhi
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The custodian of Luxury Retail in India, DLF Emporio turned 10 in September 2018. In celebration of this landmark decade, the one stop luxury destination hosted a bevy of 10 exclusive events that highlighted every aspect of their remarkable journey. DLF Emporio rejoiced with their loyal patrons and well-wishers of the brand with a lavish party that kick-started the anniversary celebrations. A glamorous evening further reminisced the brand’s first step forward in the fashion industry, with the oldest and foremost in-house designers hosting an exclusive showcase. Keeping in tradition with the long-standing legacy of DLF, the brand also joined hands with Sangita Mehra, Founder, Spread a Smile India to showcase handicrafts of underprivileged children with the proceeds being contributed to their bright future. Leading couturiers such as Tarun Tahiliani, Gaurav Gupta, Rohit Bal, Malini Ramani and Ranna Gill too participated in the noble cause as they curated a special flash mob fashion show for the guests.
Opening of the new Lladro Boutique at DLF Emporio was one of the featured highlights of the celebrations. The brand hosted a Cultures of the World Exhibition of the exclusively crafted porcelain creations that celebrated the universal icons, beliefs and cultures around the globe, with a Spanish porcelain artist commencing a live-making showcase for the viewers.
An array of designer pop-ups and master classes were spread over 10 days that engaged luxury lovers across both fashion and lifestyle spaces. Be it turning back time with an exclusive insight into styling and accessorising watches with Nirja Dutt, accentuating your shoe fetish with Christian Louboutin, blending your beauty rituals with the leading makeup artist, Chandni Singh or even the subtle art of detoxifying with a low-cal dinner masterclass hosted by renowned cookbook author, Sonal Ved and Vandana Tomar – there was something fun and interactive for every consumer at the mall.
Furthermore, DLF Emporio hosted an anniversary special shopping festival wherein the consumers got a chance to participate in mega lucky draw on a minimum shopping of INR 25000. The winners stood a chance to win 10 luxury designer gifts and exquisite jewellery pieces. The highest spender won a bejeweled neckpiece from Hazoorilal by Sandeep Narang and the mega draw winner was gifted a return business class couple ticket to Istanbul, Turkey courtesy Turkish Airlines
Over 110 Food & Beverage partners across Malls participated in 14 different categories
Gurugram, 13th December 2018:
To honor & commemorate the unmatched success in the growing F&B sector, with immense pleasure, DLF Shopping Malls has announced the 1st Edition of DLF Food Excellence Awards 2018, envisaged to recognize the “best-in-class” F&B brands and individuals. The award recognizes the ingenuity and sheer imagination of players that have shaped F&B industry. We celebrate taste, quality, innovation and excellence in the sector with these awards. It will applaud the best eateries and showcase the spotlight on a couple of debutants.
Further, a three day food maze is also being organised at DLF CYBERHUB from December 13th – 15th, wherein some of the top F&B brands across DLF Shopping Malls will participate in live food tasting sessions. Each brand will showcase samples of their signature dishes for guests to taste and vote in the respective categories.
Commenting on the announcement of the food awards, Ms. Pushpa Bector, EVP and Head of DLF Shopping Malls said, “We take pride in introducing the DLF Food Excellence Awards for the first time in India. At DLF Shopping Malls, we have not only given consumers access to international brands, but have been an incubator for home grown brands in our malls. Our partners are extremely excited and we have seen a overwhelming response with over 110 nomination in the first year of our Awards and plan to make this an annual initiative.
At DLF Shopping Malls, housing more than 175+ unique F&B brands, 55+ innovative food kiosks and 25+ bars & microbreweries, one can experience a sensational dining experience. Each restaurant is ideal for expressing a whole culture, be it East Asian, Modern European, Oriental and Turkish, Iranian or Mexican. Being the trend setter for F&B and entertainment in the national capital, they are known for bringing in new and innovative concepts in fine dining, casual dining, quick service restaurants and cafes.
DLF CYBERHUB, with a total of 69 F&B outlets, 7 food kiosks and 35 bars and micro-breweries, is one of the largest food and beverage destination in India, spread over more than 4 lakhs sqft in area. It has some of the best bars and fine dine restaurants such as Burma- Burma, Potbelly, The Wine Company and Farzi Cafe famous for its lively nightlife. DLF CYBERHUB is a preferred choice as a party destination. With International and Indian cuisines becoming a part of the Indian palate, the brand has been one of the most sort after places to be present at. Offering a 360 degree approach to its consumers, with varied options, ranging from food festivals, real time offers and discounts, they have played a large role in shaping up the food and beverage industry in the country.
Scheduled to be held at The People & Co, DLF CYBERHUB, the DLF Food Excellence Awards is all set to offer sumptuous cuisines not only from across the globe, but also from leading Indian home grown brands. With a total of over 110 entries already received across 14 categories for this year’s glittering event, the Awards promises to be a night to remember. From artisan kitchens to innovative street food, and gastro pubs to gourmet restaurants, individuals and restaurants offering impressive gastronomic delicacies, these awards will have it all.
The Awards will be divided into two categories - Popular Choice and Critic Awards which will be assessed by a panel of eminent jury members. The event will also see the presence of some of the most prominent people from the F&B industry. The Award Night has been scheduled for Thursday 20th December 2018, 8 PM Onwards DLF CYBERHUB.
About DLF Food Excellence Awards
DLF Shopping Malls has lead the F&B trend and has been the pioneer in incubating & hosting one of the most unique and innovative brands across the globe, including some of the leading home grown brands of the country. To further recognize & celebrate the exceptional & best-in-class of F&B industry, DLF has initiated the Annual DLF Food Excellence Awards 2018.
About DLF Shopping Malls:
DLF has always been a front runner of the retail revolution in the country. The company's multi-faceted retail addresses comprise of shopping centres, premium malls which have been delighting visitors with versatility, variety and premium quality. DLF's unmatched presence in the real estate business has reiterated its position as the market leader in the Indian retail real estate industry boasting of high retail trading density and occupancy rates. DLF manages a unique retail portfolio by the seamless integration of design, construction, leasing, operations, asset management and strategic marketing. DLF's project teams collaborate with world-class architectural firms to create unique spaces.
DLF Shopping Malls, comprises of 5 amazing properties across Delhi-NCR and Chandigarh namely DLF Mall of India - India’s first & largest destination mall that has delectable dining options, energizing entertainment arenas and home to 330 brands and countless entertainment activities. DLF Promenade – the epicentre of fashion, catering to thousands of discerning shoppers with a unique mix of leading international and Indian fashion, entertainment and dining. DLF Place – redefining boundaries of experiential retail shopping with a variety of fashion brands, entertainment and a number of dining options to choose from, this property has something for everyone to enjoy. DLF Cyber Hub - the ultimate F&B Social Hangout has 84 outlets and a jam-packed calendar of events around Food, Music & Entertainment throughout the year and DLF City Centre, Chandigarh – the culturally vibrant mall with an array of shopping and entertainment options catering to everyone’s needs.
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The Lukout platform will allow brands to create an offer, decide who they want to reach, at what time of the day, which location of the mall and send it across to the target audience.
Shopping malls in India may soon steal the limelight from digital advertising and e-commerce platforms like Google, Facebook, Instagram, Amazon, Flipkart, etc., that are used by Indian and global consumer brands to target shoppers.
Taking the 'phygital' platform route, mall owners are expected to make significant investments to not just be relevant, but also stay a step ahead of their digital counterparts by offering real-time insights/data to brands being housed inside their premises. The data generated will thus be utilised by brands/retailers to target customers with attractive and compelling offers for increasing sales.
Pioneering the platform in India is realty major DLF's shopping mall business vertical that also operates the country's largest shopping destination 'DLF Mall of India' in Noida. The company is unveiling its phygital platform 'Lukout' (a mobile application) at the two-day India Retail Forum (IRF) currently going on in Mumbai.
The idea, according to Harshavardhan Chauhan, head - central marketing and phygital, DLF Shopping Malls, is to help brand/retail partners increase sales using big data points that will be made available to them real-time.
"Say if a shopper steps out of a Zara or an H&M store, the big data will be able to understand and predict/estimate where else s/he is likely to go next based on past patterns. Accordingly, alerts will be sent to brands/outlets that can then interest the shopper with a customised offering (on the Lukout mobile application), thereby increasing the conversion possibilities.
"Another interesting feature of the platform is that brands will be able to know (through heat map data) how many people are inside the store and how many are outside in the immediate vicinity. Based on this real-time data, stores will be able to put together activities to get these customers into the stores and make a purchase," said Chauhan, adding that brands will be able to view (through back-end dashboards) and tweak their call to action, storefront, looks, offers and so on to appeal/ attract customers based on comparative data insights and boost sales.
The Lukout platform will allow brands to create an offer, decide who they want to reach, at what time of the day, which location of the mall and send it across to the target audience. “The targeted/segmented communication can be sent in the most personalised fashion with precision marketing directly to the consumers in real time. So if Zara had to reach 10 million consumers in Delhi, they would resort to digital marketing through Google, Facebook ads as traditional marketing would not be effective.
"We have circumvented the entire digital piece so brands have own digital platforms and will no longer have to go to any digital publisher. They will have the capability to publish own communication with this platform,” said Chauhan, adding that the entire reach, insights and advertising for brands/retailers have completely been breached with Lukout.
With digital and social media playing a crucial role in the area of marketing and sales, brands have been earmarking significant sums in terms of advertising and promotional (A&P) spends on such platforms. According to a May 2018 report by Internet and Mobile Association of India (IAMAI) and Kantar IMRB, digital advertising spends is expected to grow at a compound annual growth rate (CAGR) of 30% on year to Rs 12,046 crore in 2018.
DLF Shopping Malls has lead the F&B trend and has been the pioneer in incubating & hosting one of the most unique and innovative brands across the globe, including some of the leading home grown brands of the country. To further recognize & celebrate the exceptional & best-in-class of F&B industry, DLF has initiated the Annual DLF Food Excellence Awards 2018.
The best part of the Lukout platform is that DLF Shopping Malls will make it available to the over 3000 brand/retail partners across its shopping malls in North India for free. This will help brands significantly optimise their marketing spends.
"Since we operate on a revenue share basis, helping brand partners increase their business/sales will mean better revenue for the mall owner. Besides, there is no cost to brands for using this platform which basically means they can divert a sizeable portion of their A&P spends towards making attractive/compelling offers to millions of shopping DLF Shopping Malls consumers in the real time," he said.
With consumers being exposed to high-end technology, information and experiences, mall owners are working towards making physical shopping spaces smarter. In fact, consumers will get more demanding in the coming years and it will be very important for physical spaces to intuitively become smarter to be able to know more about consumers.
"The fundamental difference between an online, e-commerce and an offline player is that the former knows a lot about their consumers. Players like Google, Facebook, etc., know great details about their customers and we have to go beyond that. Our phygital platform allows us to do that and much more. We deployed micro-processors across 16.65 lakh square feet of physical shopping area and built a layer of internet of things (IoT) devices," said Chauhan, adding that brands/retailers will be equipped to be in sync with their consumer behaviour in real time.
These IoT devices not only help catch/detect a whole lot of patterns of mobile devices over Bluetooth, WiFi, telecom signals, etc., but also facilitate interaction with the shoppers/ consumers. This along with a layer of big data has allowed DLF Shopping Malls to build deep consumer analytics.
"If I have to give an analogy, in terms of knowing our consumers from an accuracy standpoint, wherever a Google or Facebook would end, we would start. For instance, WhatsApp has 20 meters of accuracy. So while these players would know that the consumer is in a shopping mall, they wouldn't know where s/he exactly is. The IoT/big data infrastructure on our platform allows us 0.2 meters of accuracy so we know if s/he is standing in front of a Zara or a H&M or is taking an elevator/esclator moving from one floor to another," he said.