Prasenjit Bhattacharya on defining the DNA of your company

Every brand needs to invest in finding and implementing its DNA and core values if they want to remain great. In today’s dynamic customer-driven marketplace, businesses need thoughtful investment into defining their company’s mission to retain their relevance, value, and vitality.
But often when founders have dozens of competing priorities, defining this DNA and core value usually takes a backseat and many times, this culture becomes intuitive, especially when the organisation is just a few members strong.
“While getting a business model right is the first step to create a great workplace, truly successful businesses are those that have a robust DNA” says Prasenjit Bhattacharya, Co-founder & CEO of Great Place To Work India, in this episode of Building It up with Bertelsmann.
From talking about what start-up founders can gain from defining culture early and often to understanding the role of a CEO in building a company’s culture, Prasenjit shares all the insights, steps and must-follow techniques that are essential to build a great place to work.