“Two – Three campaigns are not going to make your brand. You have to be consistently on it for years”, says Tanmay Bhat, Content Entrepreneur and AIB Founder.
Content marketing is critical for inbound marketing strategy as it drives traffic, leads, sales, as well as increase brand awareness. However, it isn’t as easy as it sounds, especially for a startup where changes are happening across all levels of product, people and placement. But when you’re caught by the waves of change, you either sink or swim.
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