About Panasonic Ignition

Panasonic IGNITION is the corporate innovation and startup engagement platform of Panasonic India. Designed to bridge startups with enterprise opportunities, IGNITION combines Panasonic’s technology expertise, trusted brand, and market access with the agility of startups. The result — faster validation, real deployments, and scalable business growth for both partners.

Panasonic Ignition
Ecosystem

Panasonic IGNITION is the corporate innovation and startup engagement platform of Panasonic India. Designed to bridge startups
with enterprise opportunities, IGNITION combines Panasonic’s technology expertise, trusted brand, and market access
with the agility of startups. The result is faster validation, real deployments, and scalable business growth for both partners.

Explore the different ways we collaborate with startups, academia, and partners across the ecosystem.

CO.LAB Studio by Ignition

A business-led co-creation platform where Panasonic and startups build, integrate, and commercialize AI-powered solutions together. CO.lab Studio focuses on real deployments — turning ideas into production-ready services within MirAIe and Panasonic ecosystems to deliver measurable business outcomes.

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Ignition Innovation Accelerator

Identify and collaborate with high-potential startups aligned to Panasonic’s strategic business priorities. The accelerator enables deeper partnerships and long-term growth opportunities, with select startups supported for scale and investment readiness.

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Ignition Challenge

Solve focused business and technology challenges through curated startup cohorts. The Challenge program connects Panasonic teams with innovative startups to test solutions, validate use cases, and unlock new market opportunities faster.

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Ignition Bridge

Collaborate with academia, ecosystem partners, and industry leaders to drive knowledge exchange, research-led innovation, and future-facing insights that shape Panasonic’s long-term technology vision.

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What we’re working on, and why

Because the most meaningful innovation starts with how people live, feel, and stay safe at home.

Wellness

Innovations that enhance comfort, health, and well-being in everyday environments. From air quality to personalised experiences, solutions are designed to elevate daily living.

Energy

Intelligent energy solutions that optimise consumption, efficiency, and sustainability across homes and businesses. Focus on connected systems, data-driven control, and seamless integration for smarter living.

Safety / Security

Advanced safety and security technologies that protect people, spaces, and possessions. Delivering peace of mind through reliable, intelligent monitoring and responsive systems.

Daily Living Services

Connected services that simplify routines and elevate everyday convenience. Focus on automation, intuitive experiences, and meaningful digital interactions at home.

From the Leadership Desk

A collection of thoughts, advice, and heartfelt reflection that shape our journey.

MANISH MISRA Chief Innovation Officer & Head - IIC | Panasonic India

Panasonic India Innovation Centre was established to solve social and global challenges through technology-led innovation, and MirAIe is one such platform shaping the future of connected living. With Panasonic Go, we are strengthening this ecosystem further through Co.lab Studio by extending our open innovation approach to collaborate with India’s vibrant startup ecosystem to revolutionise peoples’ lives and future lifestyle. Together with Panasonic Go and our program partner LINK Innovation, we aim to co-create scalable solutions and services that address future lifestyle needs while driving sustainability and wellness. Read More

Mr. Hiroshi Saijo Head of Panasonic Go, Panasonic Holdings Corporation

At Panasonic Go, one of our missions is to empower people with more choices and an enriched quality of life. This Startup Program, Co.Lab in India is a bold step toward turning that mission into reality. By combining the dynamism of India’s startup ecosystem with Panasonic’s deep technological and business strengths, we will create new forms of value that reach people faster and more impactfully than ever before. Our ambition goes far beyond experimentation. We are building real businesses, solutions that enable people to shape their own lives with greater freedom and possibility. From India to Asia and the world, Panasonic Go will continue driving forward a future filled with diverse options and meaningful innovation. Read More

Mr. Kunio Gohara Chief Transformation Officer (CTRO) and Head of the CVC Office, Panasonic Corporation

The Panasonic Kurashi Visionary Fund (PKVF) views India as one of the most important innovation ecosystems in the world. With Ignition’s third cohort, we see a new generation of startups building category-defining technologies in safety, wellness, energy, and community living. For us, Ignition is not only an accelerator—it is a strategic investment pipeline. As a CVC, we are committed to identifying founders who can become long-term partners in Panasonic’s global transformation. We will continue to explore investment opportunities in high-potential Indian startups and co-create solutions that can scale across markets and shape the future of residential living. Read More

Fueling Founders
Through Powerful
Partnerships

Co.lab Studio

Panasonic Ignition 2.0 & 3.0

Panasonic ignition 1.0

Ignition Challenge

Ignition Bridge

Testimonials

Ignition helped us pilot our AI-powered energy devices in with Panasonic MirAIe powered homes, turning ideas into validated solutions. It gave us the platform to scale smarter living at speed.

Kaushik Bose Sustlabs

Through Ignition, we ran pilots with Panasonic that proved how clean air and energy efficiency can go hand in hand. The program gave us instant credibility with enterprise customers

Aayush Jha Clairco

Ignition enabled us to showcase our AI ‘second brain’ in live enterprise pilots with Panasonic. That experience reshaped our GTM strategy and opened new client doors.

Dhananjay Yadav Neosapien

Piloting with Panasonic through Ignition validated our breathing and presence innovation for real customers through Panasonic’s MirAIe platform to achieve better sleep & health for Indian customers. It was the leap we needed to transform from prototype to impact.

Ranjana Nair Rayiot

Newsroom

Apn News | Feb 17, 2026

New business-first incubation and integration platform to embed startup innovation into Panasonic’s MirAIe an AI-powered connected living platform

New Delhi : Panasonic Life Solutions India (PLSIND), a leading diversified technology company, today announced the launch of Co.lab Studio

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Indian Startup Times | Dec 22, 2025

Panasonic deepens its bet on India’s Residential Tech Ecosystem with the next evolution of Ignition startups – Red Health & Respirer Living Sciences

New Delhi, December 22, 2025: Panasonic Life Solutions India (PLSIND), a leading diversified technology company, along with Panasonic Corporation (PC)

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India Entrepreneur | Jan 02, 2025

Panasonic Selects 12 Innovative Startups for Its Second Accelerator Program

The initiative, launched in partnership with Beyond Next Ventures, focuses on innovation in areas like smart living technologies, health and wellness, sustainable living, energy efficiency, and connected devices.

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Manufacturing Today | Mar 28, 2025

Panasonic Ignition picks Nosh and RayIoT as 2nd cohort winners

Backed by Panasonic, these startups will transform smart living, wellness, and sustainability in India and beyond.

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Got Questions?
We’ve Got Answers

Panasonic IGNITION is a corporate innovation accelerator program designed to empower visionary startups. Blending entrepreneurial energy with Panasonic’s legacy of innovation, the program focuses on shaping the next wave of technological evolution in collaboration with bold founders.
Simply submit your application online. Shortlisted startups will be evaluated by the Panasonic team to assess alignment and potential collaboration opportunities.
We’re looking for startups that demonstrate:
  • Innovation and originality
  • Strong potential to scale
  • Real-world feasibility
  • Positive impact on efficiency or daily life
  • Founders with clear vision and capable teams
The program focuses on Consumer Lifestyle Services, aiming to redefine customer experiences and deliver innovative solutions aligned with India’s evolving consumer landscape.
We’d love to hear from you. Reach out to the IGNITION team at plsind.ignition@in.panasonic.com